As of Feb. 20, get the Amazon Kindle Paperwhite Kids for $139.99, down from its usual price of $179.99. That's $40 off and a discount of 22%. This discount currently applies to the Cyber City and Starfish covers that come with the unit.

If you've never considered the Kindle Kids e-reader because of the label, you've been missing out on some sweet perks. The 16 GB Amazon Kindle Paperwhite Kids is $139.99 (originally $179.99), the lowest price it has ever been,

A 7" glare-free display, 16GB of storage, and a design made for little hands—perfect for young readers, now at $139.99.