Or perhaps Ad Nut has seen one too many episodes of Hot Ones. KFC is a fast-food brand known to appease this inexplicable human addiction to heat. In Thailand, the brand’s collaboration with Buldak’s ...

KFC Thailand has used mobile consumer surveys to better understand their consumer market amid changes in category behaviours, using the data to fuel advertising investment, product testing and ...

Brand rankings are a crucial indicator of consumer trust, market influence, and competitive positioning. They help businesses attract customers, strategic partners, and investors. In a constantly ...