After rumored behind-the-scenes turmoil, the streamer has officially taken creative control of the long-running British superspy franchise. Where does Bond go from here?

Amazon on Thursday announced that it has gained “creative control of the James Bond franchise” following a major new deal. It’s the conclusion of one of Hollywood’s most heated blockbuster battles.

For Broccoli and Wilson, Bond was more than IP; it was a legacy. With Bond as a family business, their relationship to the world’s most famous spy was personal. There are many ways that Amazon MGM Studios could shape where the movies go from here; some are genuinely exciting. But above all, this means:

Amazon is taking over creative control of the James Bond franchise, and Jeff Bezos wants your thoughts on who should play the next 007.