Spurred by the rise in smart TV adoption and affordable broadband, CTV ad spending in India skyrocketed from Rs 450 crore in 2022 to Rs 1,500 crore in 2024, a 233% increase in just two years.

US trade representative Jamieson Greer on Monday confirmed that Washington had finalised the terms of reference to prepare a road map for the negotiations on reciprocal trade with India. The ...

Officials said the map misrepresented key regions by depicting Jammu & Kashmir and Ladakh incorrectly and omitting the Lakshadweep Islands, according to a report by India Today. They called it a ...

Positioned as India’s largest one-day ad takeover, the offering claims a reach of 400+ million viewers and more than 4.5 billion ad views within 24 hours. The campaign runs across 84 TV channels ...

The Genesys New India Map Stack promises to be the digital geo infrastructure that impacts mobility, telematics, supply chain, real estate, urban planning, and emergency response. It manages that ...

In the latest case, raids ran through Tuesday night for over 24 hours. India is the world's eighth-biggest ad market where revenues of $18.5 billion last year are set to grow 9.4% in 2025 ...

Officers of the Competition Commission of India investigated around 10 locations, including Mumbai, New Delhi, and Gurugram, after a case was brought against the ad agencies and top broadcasters ...

India making into the finals of the Champions Trophy's not only has cricket fans excited but also the broadcasters and digital platforms, as ad rates are expected to zoom when Rohit Sharma and ...

east and western India along with allies. As of 3 pm, results from Delhi polls indicated that the party was winning in 47 of 70 seats, as it returns to power in the National Capital after 27 years.

Not Pushpa 2, This film broke Aamir Khan's Dangal record in just 11 days, surpassed earnings of Stree 2, Kalki 2898 AD, Singham Again, the film is... India's most profitable film is made with Rs ...

Facebook India, a critical driver of Meta’s ad revenue in Asia, delivered impressive results for FY24, with profits climbing 43% to reach Rs 504.9 crore. Operational revenue saw a steady 9.3% ...

For example, brewer Carlsberg promotes its Tuborg drinking water in India, with an ad showing film stars at a rooftop dance party and the slogan "Tilt Your World", which echoes its beer ads ...