Customers have been flocking to social media to share their excitement over Primark's 'cute' range they didn't know existed ...
Many were unaware of Primark's stationery collection, which might be the best-kept secret among enthusiasts. In good news for bargain hunters, Emma Jayne, known as @Emjayneee on TikTok, let stationery ...
Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin-based, value-oriented chain expands in the U.S.