FASHION Editor Clemmie Fieldsend is sick of seeing cartoon clothing on grown-ups and asks psychologist Emma Kenny why adults ...

Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin-based, value-oriented chain expands in the U.S.

Primark fans are going crazy for a new set of Hello Kitty pyjamas that they say are "cute", with people getting "obsessed" with them. The pink pyjamas are on sale soon at stores under the budget ...

Customers have been flocking to social media to share their excitement over Primark's 'cute' range they didn't know existed ...

Primark fans are going crazy for a new set of Hello Kitty pyjamas that they say are "cute", with people getting "obsessed" with them. The pink pyjamas are on sale soon at stores under the budget ...

Primark customers have been raving about an £18 backpack that's "ideal for hand luggage". The quilted bag, available in black, beige, or leopard print, has received rave reviews after Primark ...

Twilight enthusiasts, it's time to revisit Forks, Washington, with Primark's latest movie merchandise. Whether you're rooting for '#TeamJacob' or '#TeamEdward', there's something for every fan in ...

Fashion fans love Primark's jumpers — it's no secret. The retailer's £17 crew-neck jumpers are all over social media, where they've become something of a viral sensation. "The best jumpers," as ...

Specifically, green is emerging as the go-to colour of the moment, and it's particularly evident in Primark's newest collection. Alongside a fresh and vibrant homeware range, Primark has unleashed ...

We've had Shrek, The Grinch, Hello Kitty and more - and now Primark is launching cafes themed around The Simpsons. The cafes, featuring food and decor based on the animated American sitcom ...

Kylie Jenner threw the ultimate Hello Kitty and “Minions”-themed parties for her kids’ back-to-back birthdays. The Khy founder took to her Instagram Story Friday to give fans a glimpse into ...

Hello Kitty Island Adventure is a lot like Animal Crossing: New Horizons, especially in the way that they have a Nature Preserve just like the Museum in the beloved Nintendo Switch game.