The metaverse elbowed its way into the popular conversation again this week with a virtual launch for a virtual beer from Heineken. Is it April 1st already? The company said the launch, which was ...

In 2021, Heineken successfully bounced back in terms of brand power & brand image with the massive Sleek Changeover, hitting the desirable results: +19 pts for "Different", +28% for "Brings ...

The firm's global head of brand, Bram Westenbrink, said: "We know that the metaverse brings people together in a light-hearted and immersive way but it's just not the best place to taste a new beer.

e&, a UAE headquartered leading technology group, on Wednesday announced the launch of ‘e& universe’, the first metaverse in the region that is set to captivate audiences with phenomenal experiences.