Today’s music industry will look as old-fashioned as a cassette tape once the metaverse is able to take full advantage of 5G technology, says one music industry lawyer. Aarash Darroodi ...

Alongside e& universe are two use cases, Metaverse Service and etisalat by e&, aimed to give visitors varied experiences in art, music, entertainment and a glimpse into digital retail of the future.

Here are three ways the rock and roll energy of the music industry is transforming the Web3 era. Perhaps most obviously, the metaverse is a new space in which musicians and the communities that ...

This generation also spends most of its time interacting with the metaverse. This is thus a perfect place for brands like Heineken to meet zoomers. With a disposable income of over USD$113 ...

In 2021, Heineken successfully bounced back in terms of brand power & brand image with the massive Sleek Changeover, hitting the desirable results: +19 pts for "Different", +28% for "Brings ...