Strong brands are designed to evoke emotional connections ... trust and loyalty by “tapping into the positive memories and emotions associated with the past.” It can differentiate a brand ...

Hasbro announced it was leaving its downtown office building, at 15 LaSalle Square, in December 2023, at the end of its 10-year lease, and consolidating workers, many of whom shifted to remote work ...

GROVE, Okla. — A Grove teenager told police he built a toilet paper fort over a dog bed and spent a couple of nights there ...

Since Peppa Pig’s purchase, it’s become one of Hasbro’s top franchise brands. Peppa Pig and her family and friends from the eponymous show are everywhere—from books to toys to attractions.

This was the stock's second consecutive day of gains.

In the past few years, I’ve developed a problem. An obsession, really. I cannot get enough of Hasbro’s Marvel Legends figures. I’m specifically into the comic book-style characters ...

On Instagram, Hasbro notes that “This wave combines nostalgia and modern innovation, from the gamer-inspired detailing of Ironhide to the cinematic accuracy of Shockwave and Wheeljack.

Hasbro is embracing the Energon with a brand new set of Transformers figures, including a new Studio Series. One of which comes from Transformers: Age of Extinction (2014) as Optimus Prime is back ...

This spring, Hasbro is taking “let it rip” on the go. The toy giant is expanding its already dizzying line of Beyblade X battling tops with its first portable, foldable Beystadium. The Beyblade X ...