Esha’s look is proof that you can mix structure with softness and glam with restraint creating a high-impact ensemble that's ...

Videos being turned into timeless pieces by adding hue, enhancing sounds, angled shots have been flooding timelines and getting massive shares.

New day, new beauty trend, and we are all for it. Let’s dive right into the ‘guava girl’ aesthetics, how to ace it and more about it.

Alia Gray became the new president of Aesthetic Movement last summer. She succeeds founder Jesse James as he puts more focus on the growth of Shoppe Object, which he also founded. James still ...

Mouni Roy has hit the beauty game with a big bang yet again, only this time it screams minimalism ...

Every summer, a signature aesthetic takes over pop culture. Last year’s brat summer was defined by a lime green palette, messy eyeliner, and carefree energy. But this year, we’re leaning into ...

Why are these little fishes suddenly all over fashion and home decor? Sardine girl summer, explained.

Join me as I create a fresh and flawless clean girl aesthetic with this peachy makeup look. Perfect for everyday wear and glowing skin! #CleanGirlAesthetic #PeachyMakeup #MakeupTutorial ...

Shop Tarte’s Maracuja Cherry Crush Lip Collection and the limited-edition Trü Frü Tarte Cherries. 🍒 Shop the season’s hottest beauty and snack trend!

Bella Hadid may be fashion's designated horse girl, but I'm sure she'd agree there's room for more in the corral. And over the weekend, Blake Lively made a bid to join the equestrian sisterhood ...

Mary Trump issues warning on long-term impact of Donald Trump move Great white shark sneaks up on Cape Cod paddleboarders: ‘Got to get out of here’ ‘Shut up, Dan’ — Elon Musk snaps at ...