Marketers must focus on creating high-quality, informative content that moves beyond traditional SEO practices.

Generative AI is upending traditional search engines as we know them—and helping us find stuff on our phones quickly.

The changes are part of an effort on the companies’ part to boost the adoption of their AI tools among business users.

Sometimes a rough hangover is touted as a badge of honor ... cursory analysis via other major generative AI apps, such as Anthropic Claude, Google Gemini, Microsoft Copilot, and Meta Llama ...