Target CPC bidding in Google Ads Demand Gen campaigns gives advertisers automated control to drive more clicks at a ...

Ad strength is a helpful guide, but not a crystal ball. Learn how to use it without mistaking it for a Google Ads performance ...

WhatsApp said ads will be targeted to users based on information like the user’s age, the country or city where they’re ...

Despite WARC’s projected 4.0 per cent cut in automotive advertising spend this year (an improvement on the 7.3 per cent ...

Alphabet’s Google, the largest customer of Scale AI, plans to cut ties with Scale after news broke that rival Meta is taking ...

Microsoft has introduced Copilot Vision for Windows, a free AI tool for US users on Windows 10 and 11. This feature, similar ...

A study from WARC, the experts in marketing effectiveness, has found that global advertising spend is now on course to grow 6 ...

It’s tempting to view e-commerce companies like Amazon and search engines like Google as corporate behemoths that need to be cut down to size.

Demand Gen is Google’s newest innovation to YouTube advertising – and it isn’t another campaign type update.After testing ...

Here is a list of top free digital marketing courses and certifications to enhance your skills and impact the digital world.

Google is in the middle of a number of legal proceedings at the moment, including its search and ad monopoly cases with the ...

Learn which campaign types support Google Ads’ in-market segments, what to do if your niche isn’t covered, and their limitations.