Budget 2025 focuses on boosting consumption by providing tax breaks to the middle class—a welcome relief for the sector and ...

While aspirational urban consumers had started switching to D2C brands, there was a shift to premium offerings of regional brands in semi-urban, rural areas ...

Orlagh Geraghty, head of brand marketing at Britvic Ireland, part of the Carlsberg group, has been elected chair of the Marketing Society council for 2025, succeeding Mark Noble, marketing manager at ...

Even as consumer demand remains sluggish, FMCG companies are set to hike prices again in 2025, as raw material and input costs are rising and margins are shrinking. With no immediate relief in sight ...

Orlagh Geraghty, head of brand marketing, Britvic Ireland is the new chair of the Marketing Society’s council. She takes over ...

Experts at the e4m India Brand Conclave 2025 emphasised brand identity, storytelling, and strategic platform selection for ...

Leaders across categories emphasise the need for government measures to ease GST rates, uplift consumer confidence and ...

FMCG companies are expanding their network as they look to capture the smaller markets to cash in on opportunity where ...

All are competing to get a glance, at Maha Kumbh, Banners and billboards line the pathways, showcasing products to a sea of ...

Consumer goods firms like Parle Products, HUL and ITC are creating exclusive product packs for quick commerce platforms to protect kirana stores and cater to changing shopping habits. These packs ...

Consumer goods firms like Parle Products, HUL and ITC are creating exclusive product packs for quick commerce platforms to protect kirana stores and cater to changing shopping habits. These packs are ...

Apart from being one of the biggest deals in the direct-to-consumer (D2C) sector in recent times, this deal also belies a larger trend: of consolidation and alliances between the D2C and FMCG sectors.