Budget 2025 focuses on boosting consumption by providing tax breaks to the middle class—a welcome relief for the sector and ...

While aspirational urban consumers had started switching to D2C brands, there was a shift to premium offerings of regional brands in semi-urban, rural areas ...

Orlagh Geraghty, head of brand marketing at Britvic Ireland, part of the Carlsberg group, has been elected chair of the Marketing Society council for 2025, succeeding Mark Noble, marketing manager at ...

Even as consumer demand remains sluggish, FMCG companies are set to hike prices again in 2025, as raw material and input costs are rising and margins are shrinking. With no immediate relief in sight ...

Orlagh Geraghty, head of brand marketing, Britvic Ireland is the new chair of the Marketing Society’s council. She takes over ...

Experts at the e4m India Brand Conclave 2025 emphasised brand identity, storytelling, and strategic platform selection for ...

Leaders across categories emphasise the need for government measures to ease GST rates, uplift consumer confidence and ...

In the summer placements for the 2024–26 batch, MICA has achieved a record-breaking highest stipend of Rs 5 lakh for a ...

The top 25 students secured an average stipend of Rs 4,20,072 against Rs 3,63,800 last year, while the top 50 received an ...

MICA Ahmedabad achieves record stipend of Rs 5 lakh for summer internships, attracting top recruiters across various sectors.

Fentimans has announced a new strategic marketing collaboration, coinciding with its 120th birthday. The Hexham-based premium soft drinks brand has appointed FMCG marketing consultancy Big Black Door ...

Murphy, who visits India almost annually, acknowledged the strength of the country’s rural economy as a key driver of the ...