Budget 2025 focuses on boosting consumption by providing tax breaks to the middle class—a welcome relief for the sector and ...

While aspirational urban consumers had started switching to D2C brands, there was a shift to premium offerings of regional brands in semi-urban, rural areas ...

This shift reflects a healthier society, with rising income levels leading to an increase in the consumption of vegetables, ...

Orlagh Geraghty, head of brand marketing at Britvic Ireland, part of the Carlsberg group, has been elected chair of the Marketing Society council for 2025, succeeding Mark Noble, marketing manager at ...

Even as consumer demand remains sluggish, FMCG companies are set to hike prices again in 2025, as raw material and input costs are rising and margins are shrinking. With no immediate relief in sight ...

Orlagh Geraghty, head of brand marketing, Britvic Ireland is the new chair of the Marketing Society’s council. She takes over ...

Experts at the e4m India Brand Conclave 2025 emphasised brand identity, storytelling, and strategic platform selection for ...

Most industry leaders want the Budget to have measures to boost consumption in the economy by increasing the disposable ...

FMCG companies are expanding their network as they look to capture the smaller markets to cash in on opportunity where ...

Patanjali faces multiple legal and regulatory challenges, from FSSAI recalls to misleading health claims and lawsuits from competitors. How these controversies could reshape the brand’s future in ...

All are competing to get a glance, at Maha Kumbh, Banners and billboards line the pathways, showcasing products to a sea of ...

In recent years, digital marketing has emerged as a core component of business growth, especially in India. With a rapidly ...