Leaders across categories emphasise the need for government measures to ease GST rates, uplift consumer confidence and ...

Experts at the e4m India Brand Conclave 2025 emphasised brand identity, storytelling, and strategic platform selection for ...

India's festivals present unique opportunities for brands to engage with consumers. Top brands, like Dettol and Dabur, set up ...

Fentimans has announced a new strategic marketing collaboration, coinciding with its 120th birthday. The Hexham-based premium soft drinks brand has appointed FMCG marketing consultancy Big Black Door ...

Budget 2025 focuses on boosting consumption by providing tax breaks to the middle class—a welcome relief for the sector and ...

Despite TikTok’s clout as a social platform, brands may be hesitant to commit to an ecommerce presence there. Is it necessary ...

The Indian Premier League (IPL) 2025 faces a pricing dilemma. Soaring advertising rates, driven by JioStar's dominance after ...

MICA Ahmedabad achieves record stipend of Rs 5 lakh for summer internships, attracting top recruiters across various sectors.

In the summer placements for the 2024–26 batch, MICA has achieved a record-breaking highest stipend of Rs 5 lakh for a ...

The new structure will substantially reduce the taxes of the middle class and leave more money in their hands, boosting ...

Major recruiters included Google India, Accenture S&C, Flipkart, IBM, Hindustan Unilever, ITC, Mastercard, L'Oréal, Nivea, ...

While aspirational urban consumers had started switching to D2C brands, there was a shift to premium offerings of regional brands in semi-urban, rural areas ...