“And because it’s a promise, a brand has to stay true to its values. It’s born from culture . . . brands emerge from culture ...

Chinese brands are reshaping the global marketplace and extending their influence among international consumers — even as US ...

WNBA fans have been patiently awaiting the release of Caitlin Clark's signature shoe since she signed a multi-year ...

The Trump family company says it's launching a mobile phone company, the latest in a string of ventures that have been ...

Shares in Gucci owner Kering jumped Monday over reports that the outgoing boss of French automaker Renault would take over as ...

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research ...

Charli XCX has said the main rationale for the minimalism of the Brat album cover was economical while also taking the ...

With its musty product design and fussy old script logo, Ford is hardly the coolest of car brands. It doesn't even get a ...

The company engaged to redesign the Brisbane Broncos logo is the same global firm that overhauled the logo for European football giants, Juventus.

Gap is seeing its turnaround efforts taking hold, but the retailer still faces tariff threats and slower momentum at sister ...

Since 2010, Ferrari and Maserati, which used to be sister brands, were sold at 65 South Service Rd. at a dealership called ...