Summary Apple says it doesn't plan to build a search engine to compete with Google. It claims the project would be difficult ...

However, just because Apple can do something doesn’t mean it should, and this week, Eddy Cue, Apple’s senior vice ... reality glasses and self-driving cars. These all require complex ...

Apple's Senior VP Eddy Cue stated that developing a search engine is not a strategic priority for Apple due to the significant financial and resource investment required, the rapid evolution of ...

In a new court filing this week spotted by Reuters, Eddy Cue, Apple’s Senior Vice President of Services, outlined why Apple itself would never develop its own search engine. Cue explains that ...

Last week Google proposed a three-year ban on strict long-term exclusivity deals involving any ”proprietary Apple feature or functionality.” Cue warns that removing the search deal would ...

The company filed a document with the court this week explaining why the agreement is important and why it’s not working on its own Apple Search product. While Eddy Cue’s explanations make ...

Apple says it plans to stick to what it knows best, and that doesn't include building its own search engine. In court papers filed this week in Washington, DC, Eddy Cue, Apple's senior vice ...

In a declaration filed on Monday, Apple's senior vice president of services, Eddy Cue, asserted that Apple has no interest in creating its own search engine and would prefer to continue to use Google.