Nike had almost 188,000 engagement actions after it aired its star-studded ad featuring prominent female athletes.

Mobile/Starlink and Google Pixel, OpenAI and Salesforce had viewers a bit more interested in "practical tech" this year, ...

Murray puzzled fans during Sunday's big game with a cryptic ad asking the audience to send him a message. My email to Bill Murray didn’t go as planned.

Stellantis Global Chief Marketing Officer Olivier Francois was emphatic that the Super Bowl spot isn't intended to be ...

T-Mobile’s and Starlink’s “A New Era in Connectivity” advertisement drove 12.6X the online engagement of the average Super Bowl LIX advertisement. Ram’s “Drive Your Own Story” was the game’s second ...

With an unusually large number of celebrity ads, some soared and others struggled. While AI-driven ads underperformed.

EDO's Engagement Index ranked every national Super Bowl 59 spot based on online engagements that take place in the moments ...