Gatorade has released a powerful extended cut of Kendrick Lamar’s cameo in its “Lose More. Win More.” campaign, first launched in April. The new content dives deeper into the shared ethos between ...

Under the terms of the agreement, Gatorade will also take title rights for F1's sprint race format - a Liberty-era invention itself - while other major consumer names now on board include Disney, Lego ...

New research from Gatorade Sport Science Institute (GSSI) reveals advice aimed at women around hydration, nutrition, and ...

PepsiCo is becoming the latest American consumer-facing brand to make a splash in F1, with a new arrangement that involves ...

Formula 1® and PepsiCo are delighted to announce a groundbreaking multi-year agreement that will see PepsiCo become an ...

PepsiCo launches worldwide official partnership with Formula 1, bringing Sting Energy®, Gatorade®, and Doritos® to the ...

After the win, Lindor was interviewed on the field by SNY's Steve Gelbs. Lindor's teammates attempted to sneak up on him to celebrate with the old fashioned dumping of the sports drink cooler, but the ...

I’d always dreamed of being a drummer in a metal band. All it took was an itty-bitty dose of Propofol and my rock ‘n’ roll ...

In other beverage news, a sparkling water upstart is expanding its retail footprint even as the category faces a sales slowdown.

Winners of the Indy 500 traditionally celebrate their achievement with a big bottle of cold milk, but why do dairy and race ...

It would take more than five years to perfect the recipe and order enough barrel-aged pickles for a nationwide roll out, but ...