Digital out-of-home (DOOH) advertising is gaining momentum in India’s advertising landscape. While it remains a small portion of the total out-of-home (OOH) ad spend, it is making significant inroads ...

Your browser does not support the canvas. Broadsign and Scope3 have announced a partnership that aims to provide accurate, comprehensive carbon modelling of digital ...

In the realm of out-of-home (OOH) and digital out-of-home (DOOH) advertising, this shift is not just about innovation—it’s about creating more dynamic, personalized, and impactful campaigns. According ...

"As marketers, we operate in an era of unprecedented challenges," said Khan. "DOOH at mom-and-pop shops is a game-changer, reaching customers at the point of retail transactions." Drabir Alam (We ...

Today, (March 4th, 2025) the leading premium global digital out-of-home (DOOH) supply-side platform (SSP), VIOOH, announced a new nationwide programmatic media owner partnership in France.

This video explores the innovative partnership between Samsung, CDW, uTouch and Stonegate, showcasing how cutting-edge display technology is enhancing the customer ...

This content is produced by a publishing partner of Open Mic. Open Mic is the self-publishing platform for the marketing industry, allowing members to publish news, opinion and insights on thedrum ...

Digital out-of-home (DOOH) has always been a powerful awareness driver, but its real impact and ROI are harder to quantify. Vicinity Media is changing that with a world first innovation.

However, DOOH advertisements cannot be blocked or skipped. Additionally, such ads quickly draw attention and are often hard to ignore. For instance, people taking the elevator usually do not have ...