Imtiyaz Vilatra, Chief Executive Officer of Posterscope India opines that one of the critical concerns in OOH has been the ...

Obviously, the space offered by DOOH media is limited as well, but such screens are still larger than the screens of smartphones, laptops and tablets. This allows advertisers to create more ...

Matthew Dearden, Founder & CEO, Alight Media, a company that has grown to be the fourth largest DOOH screen operator in terms ...

Hit Co., Ltd., the leading outdoor advertising company in Japan, today announced a partnership with Vistar Media, the leading ...

In the case of DOOH screens, consider using brightness management systems that reduce energy consumption by aligning with the sun's natural light curve. (Full disclosure: My company offers these ...

MediaWorks is excited to introduce its latest digital out-of-home (DOOH) development on Wairau Road, North Shore. This major ...

Selected winners with the most outstanding photo submissions will receive RM500 duit raya, while RM200 will also be donated to the Media Prima-NSTP Humanitarian Fun under the winners' names. This ...

This update allows media owners to track faulty or inactive screens in real-time, ensuring uninterrupted campaign delivery ...

DOOH screens placed in high-traffic retail zones were combined with mobile ads to reinforce messaging for a hyperlocal campaign, resulting in: - 15% increase in store visits at targeted locations ...

Broadsign and Scope3 have announced a partnership that aims to provide accurate, comprehensive carbon modelling of digital ...

A great example is Magners’ ‘Secret Orchard’ campaign, which used geo-targeted DOOH ads tailored to each event city, optimizing screen selection in high-indexing locations, and integrating m ...