On average, premium large format is 5.1x more effective than digital online formats. It holds attention 8.2x longer than online display; 5.5x longer than social media content; and 1.6x longer than ...

DDB Mudra conceptualised the launch of Meta AI in India, Meta’s new intelligent AI tool, with a campaign inspired by a question every Indian has asked or been asked while navigating the monotony of ...

Touted as a global first, the AI-powered technology, AiOO, brings dynamic targeting to outdoor media by adapting ad delivery based on real-time audience traits and behaviour. AiOO is now being ...

Deliveroo UAE aims to reimagine out-of-home (OOH) advertising through its latest Petvertising campaign launch. This playful, unconventional campaign is designed for both pets and their humans. The ...

Nintendo’s emphatic dislike of sharing has reached a bizarre new level, with the Nintendo Today app now stopping users from screenshotting or videoing its advertising material. Nintendo Today is ...

Read will remain in the role until the end of the year as the holding company looks for its next leader.

Co-developed by Displayce and JCDecaux, the "Airport Live Triggering" solution allows advertisers to activate their DOOH campaigns in real time throughout passengers' journeys at Paris Aéroports and ...