Super Bowl 2025 fans in New Orleans faced jaw-dropping concession prices, including a $59 cocktail and $36 nachos. Social ...

Fans going to the concession stands received a big sticker shock if they went to purchase one specialty cocktail.

Super Bowl LIX was a night of high stakes and perhaps an even higher price for stadium goers who dared to order a certain ...

Popeyes x Tequila Don Julio celebrated Super Bowl weekend in NOLA with Tinashe, "Tweaker" artist GELO, and more.

Threat of tariffs adds uncertainty to brands like Casamigos and Patrón, which are struggling to retain drinkers.

Diageo, the maker of Don Julio tequila and Crown Royal Canadian whiskey, relied entirely on price increases to weather ...