Lalo González, grandson of Don Julio, told FOX Business his High Proof blanco tequila sold out to consumers within one week of releasing the product to the brand website.

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Alcohol-free versions often approach the same price as their alcoholic counterparts: and that’s hard for consumers to swallow. What’s the way forward?

Don Julio 1942 Ultima Reserva Extra Añejo, and a range of premium tequilas from Western Reserve Distillers, including Organic Añejo, Organic Blanco and Reposado, according to a news release.