In April last year, Mattel announced its intentions to use AI across its business as a cost-saving measure, with a team ...

The Barbie, Hot Wheels and Polly Pocket creator says it will use OpenAI’s technology to “bring the magic of AI to ...

When is Amazon Prime Day 2025? Amazon Prime Day 2025 will take place right in the middle of summer from Tuesday, July 8, through Friday, July 11. Historically, Prime Day was only ...

Seeking adult fans with money to spend, companies like Mattel and Lego are working with artists to make exclusive — and ...

Mattel has partnered with OpenAI to create AI-powered toys and games, with the first product expected to be announced later this year.

Mattel recently announced a new partnership with OpenAI, anticipating a major infusion of AI and chatbot services into its ...

Labubu dolls may be weird, but your child’s obsession is pretty normal. Here’s why creepy toys and social fads help teens ...

Have you heard of grandma showers? This new trend celebrates first-time grandmothers, but opinions are divided.