Founded by Swedish influencer Matilda Djerf, her namesake fashion label Djerf Avenue embodies the Scandi minimalist aesthetic – think neutrals, unstructured trousers and Nineties-style cuts.

Lifestyle, beauty, and fashion influencer Matilda Djerf has been accused by a group of former employees at her company Djerf Avenue of creating a toxic work environment. Wait, I need more.

Best for dresses, dresses and… more dresses: Nobody’s Child - price range: £49-£120 Best for funky, fresh and comfortable: Lucy & Yak - price range: £23-£68 ...

Money Shopping & Deals Asda Asda's 'gorgeous' £18 pyjamas 'look like' something Djerf Avenue would sell Shoppers took to social media and claimed they 'can't cope' with the pretty prints on these ...

Employees claimed Djerf Avenue founder belittled them, called them names and forced one worker to scrub her toilet Fashion influencer Matilda Djerf has been accused of bullying and body shaming by 11 ...

Fashion influencer Matilda Djerf has been accused of bullying and body shaming by 11 former and current employees of her clothing brand, Djerf Avenue. We asked how founder-led businesses can avoid HR ...

Armed with her signature blonde blow-out and impeccable clothing taste, Matilda Djerf created an online empire that propelled Scandi chic to new heights. Hence, her recent fall from grace came as ...

Matilda Djerf, 27-year-old influencer and the entrepreneur behind popular Scandi fashion brand Djerf Avenue, issued a public statement following claims of employee abuse by staff. The blonde, ...

Djerf Avenue is also now doing monthly anonymous surveys to collect feedback from workers, the post said. Last year, Djerf was featured on Forbes’ “30 under 30” list along with her boyfriend ...

Last year, Djerf was featured on Forbes’ “30 under 30” list along with her boyfriend Rasmus Johansson, who co-founded the clothing label with her in 2019.