Hank. That was the name of our friendly neighborhood mailman (a.k.a. postal carrier). Hank was the epitome of the unofficial ...

The term bulk mail refers to large quantities of mail prepared for mailing with a permit at reduced postage. United States Postal Service (USPS) regulations and size restrictions have changed over ...

Copy that feels like it understands the reader ... In 2025, with shrinking attention spans, curiosity is your best friend. Direct mail that includes a light puzzle, riddle, or even unexpected ...

“The best direct mail copy answers the recipient's unspoken question: ‘What's in it for me?'” notes copywriting consultant Sarah Banham. “The magic happens when your CRM captures the complete customer ...

Direct mail is especially effective in the face of digital fatigue – and can even reach gen Z. One study found that 70% of consumers were driven to an online activity by direct mail / Chris ...

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Quite the opposite, in fact. “One of the reasons I always recommend to clients that they test direct mail is that, because it’s so counter-cultural, most of their competitors will be reluctant to copy ...

It's a good idea to keep a copy of the letter for your own files (make sure it's dated) so you have a record of the request. 3. Use the Direct Marketing Association's Mail Preference Service The ...

You can then use direct mail or email to follow up inquiries from ... By using the same images and adapting the same copy for different media, you reduce copy-writing, design and photography ...

He was fired for palming off a phony story on the city editor. Maxon learned the tricks of direct-mail copy with a small Detroit advertising agency before he started his own. His unaffected down ...

A proven marketing powerhouse, direct mail is being re-enlisted for its ability to connect with an audience in ways that digital marketing simply can’t. As businesses seek to break through the ...