The Jaguar rebrand has remained controversial since the bubble gum pink Jaguar Type 00 was revealed alongside a cringeworthy new logo and advertisement campaign. The luxury sports brand has ...

Jaguar's rebranding and plans for an electric grand tourer—previewed by last year's Type 00 concept—have been polarizing, but there's no going back for the British automaker. In an interview ...

The designers argued that the new logo lacked a connection to the company’s narrative, calling it “too rounded and playful” to represent Jaguar’s brand of “exuberance.” They also ...

Bright pink color, a new typeface, and a missing cat in its emblem – Jaguar’s rebrand campaign has been the talk of the town since its launch. It certainly divides opinions for a car maker ...

British luxury automaker Jaguar has revealed its Type 00 concept car, the first glimpse of a new electric vehicle following a controversial rebrand that has divided opinion. The manufacturer said ...

On Monday, the luxury vehicles company unveiled its Jaguar Type 00 concept model at Miami Art Week calling the electric vehicle “Jaguar at its best”, the company’s press release said. “ ...

Jaguar’s title sponsorship of Miami Art Week featured its own blank canvas in the Type 00, a concept car the brand hopes will spawn some electric masterpieces beginning in 2026. Its design is ...

Jaguar wants "to be bold and disruptive" with its new electric car and redesign, the luxury vehicle maker's managing director told Sky News. The British car maker sparked widespread controversy ...

The Jaguar Type 00 concept was revealed during 2024 Miami Art Week The striking concept previews the first in a trio of ultra-luxury Jaguar EVs The production model will launch in late 2025 ...

Mission accomplished, Jaguar. You have our attention. Along with that of Stephen Colbert, the gay-panic shit-stirrers at Fox News, X-man Elon and every hot-take purveyor from London to Los Angeles.

Branding experts have mixed reviews on Jaguar's new identity but agree it's a radical change. Jaguar's rebranding campaign has sparked debate over its new image — and carless promo video.

The Jaguar Land Rover managing director is defending the British luxury car company after its recent rebranding spurred backlash on social media. Jaguar debuted its new logo and slogan ...