Research shows profound differences between ChatGPT and Google's AI Overviews, suggests different approach to content to rank in each.

Strategies for global and local campaigns, how the Paramount-Skydance merger is changing media, LVMH slips where it counts.

New research shows ChatGPT and Google disagree on how to take action. Brands must rethink visibility in the age of ...

The difference between ChatGPT making us stupid or enhancing our capabilities rests in how we use it. Generative AI should be ...

ChatGPT’s task-first approach contrasts sharply with Google’s information-first model, highlighting not just a technical difference, but a pivotal shift in how consumers find, trust, and act ...