Coca-Cola’s Vitaminwater, however, is rewriting the rules with its bold new branding approach. The brand has introduced a striking updated logo that, at first glance, radiates simplicity and ...

In early April, President Donald Trump gathered dozens of hard-hat-clad coal miners around him in the White House East Room.

Coca-Cola's vitaminwater has taken a different approach with its rebrand. It's ditching the previous slightly pharmaceutical-looking identity in favour of bolder branding that aims to be fun rather ...

Pete Lempert, who took over as CEO of TRG in March, explains how he's getting the agency back on the industry's radar five ...

With well over a century of history, Coca-Cola has had plenty of time to develop its aesthetics. Here are all its major ...

French luxury group Kering said on Monday that Pierpaolo Piccioli has been appointed creative director at Balenciaga, ...

It wasn’t – it was an ad for Dettol. The “Keep Protecting” campaign, devised by advertising agency McCann, wasn’t really selling the dubious joys of the office, commuting or school (a ...

Dettol Original Soap, Ghana’s trusted antibacterial bar soap, has been recognised as the Best Antibacterial Product at the 2025 Ghana Business and Innovation Awards (GBIA). This accolade ...

The campaign's impact also stems from diverse, targeted activities implemented over the years. For over ten years, the 'Dettol Banega Swasth India' campaign, a partnership between Reckitt and NDTV ...

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Weighing just 6.3oz (180g), Johnnie Walker Blue Label Ultra is the world's lightest 70cl Scotch whisky glass bottle. Using new, patented glass technology developed by Diageo's design team this ...

Hygiene brand, Dettol, and its implementation partner, Wellbeing Foundation Africa (WBFA), has launched the third year of Dettol Hygiene Quest Initiative at Oduduwa Primary School, Gbagada ...