While agencies and marketers have bought data since the dawn of online advertising, difficulties assessing its quality have led to billions in wasted ad dollars. An estimate on ad spend lost to ...

Dentsu, Nippon Express and Kohnan Shoji have kept their transaction prices with their partners unchanged without consultation ...

Tokyo, March 14 (Jiji Press)--Advertising giant Dentsu Inc. and two other Japanese companies have been found to be reluctant ...

Integrated growth solutions: Creativity, CXM and media must now work together, solving business problems through a unified, outcome-driven approach. Success belongs to brands that adapt instantly, ...

BarkleyOKRP unveils a new media brand, Heineken and Dentsu renew their global vows and more of the week’s agency news.

Heineken has extended its global media partnership with dentsu for an additional two years. The renewed partnership will see ...

There are opportunities to build real communities through niche audiences, Rachel Ray tells Dave Winterlich in Inside ...

ADFEST will further the aspirations of 34 ambitious young creatives at this year’s Young Lotus workshop, hosted by Dentsu under the theme, The Collision of Creativity, Creativity++. The seventeen ...

Kellogg’s is set to boost customer loyalty via a new immersive digital experience. Named ‘Kellogg’s Town’, this online “playground” was developed in partnership with marketing service Merkle and ...

Collective headcount across the “big six” holding companies fell by 1.6% in 2024, the first drop since the pandemic hit in 2020, according to a Campaign analysis. The drop marks an end to collective ...

Heineken has extended its global media relationship with Dentsu following a closed internal process. Dentsu has been working ...