Have you ever opted for the biggest option? If so, then you have fallen prey to a cognitive bias called the decoy effect. This is when a slightly less attractive, more expensive option is added to ...

Russian forces have started deploying deadly thermobaric drones alongside numerous decoy UAVs, which are not armed with ...

And that is when you fall for the hidden force that shapes our shopping choices – the “decoy effect” – which can cause us to spend more than we need. When a decoy option is present ...