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Episode 4 looks like they'll be making their way to a Fast Food experience put together by Caine! Let's hop, skip, and jump ...
The commitment has been confirmed by IFC with the planned equity investment in the fund being up to the lower of US$25 million or 20% of total Limited Partner (LP) commitment to EICF. The project is ...
Former sheriff's deputy Jason Davis was injured on duty while trying to get a tree limb out of the road after a windstorm.
If the DOJ gets its way, that would result in Google breaking up major ad platforms AdX and DFP. Google has been in a bit of hot water for, well, a long time, thanks to its near-total domination ...
Google's illegal monopoly control over the internet ad market may lead to it having to sell off AdX and DFP if the U.S. Department of Justice has its way. U.S. regulators have been on a tear in ...
AdX is Google's ad exchange marketplace where advertisers can purchase ad space from publishers in real-time through auctions, while DFP is an ad management platform that publishers can use for ad ...
Google said in its own filing Monday that divestiture of AdX and DFP wouldn’t be technically feasible because neither piece of technology is capable of working outside of Google’s proprietary ...
In a response filing Monday evening, Google argued the sale of AdX and DFP is not “logistically unworkable,” maintaining the products will not work outside of Google’s proprietary software.
The DOJ plan proposes having Google sell two major pieces of its business: its Ad Exchange (AdX) and its ad management platform DoubleClick for Publishers (DFP), which is now called Google Ad Manager.
Why It's Important: AdX is a platform that enables real-time bidding for ad space, while DFP helps publishers manage where and how ads appear on their sites. Together, these technologies enable ...
It also found that Google illegally tied its ad exchange (AdX) to its publisher ad server (DFP), harming competition. 2. Tying DFP and AdX was unlawful Publishers could only access Google’s ...
It also found that Google unlawfully tied its publisher ad server (DFP) and ad exchange (AdX) together. Judge Brinkema wrote in the ruling: “Plaintiffs have proven that Google possesses monopoly ...