“Kawaii things not only make us happier but also affect our behavior,” Nittono’s original 2012 study reported. Put simply, Nittono says, kawaii is the “cute emotion” you experience in ...

Plush, squishy, and heart meltingly cute, these plush toys are great as a collector item or by kids, or as stress relief ...

Kawaii means cute in Japanese, so you can expect there ... characterized by rounded forms and bold, cartoon-like lines. Uno has been a crafter for several years and her secret wish was to have ...

Lauren Cochrane has long loved all things ... centre of cute culture, from the street style of the Harajuku area of Tokyo to the concept of kawaii. This take on cute is often cartoon-like ...

Named for the Japanese term for the sound of an excited heart beating, Doki Doki Kawaii Shop ... “I moonlight as a cute shop owner at night but then I work my day job,” she said.

Providing an in-depth overview of all things kawaii (cute), this book traces the cute aesthetic from its inception in the 1970s as a schoolgirl trend to its position as a leading cultural norm ...

The character hails from Sanrio, the Japanese mascot company that still deals with its kawaii creations such ... using her legs to intimidate and break things on the show.