Calling all fantasy lovers - there’s a new aesthetic picking up speed just in time for summer: the ethereal girl aesthetic.

An all-girls trip is every squad’s dream, isn’t it? It usually starts with weeks of planning that somehow still turns into last-minute packing and a LOT of chaos, but no one really minds because after ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

This adorable oddity is shaping up to be a full-blown trend—think keychains on luxury bags, surprise collabs, and indie drops ...

And this coming week, Aldi is dropping a few new swimsuit styles that are pretty cute and affordable. Plus they look a lot ...

From temple towns in Tamil Nadu to romantic café moments in Amsterdam, Sobhita Dhulipala’s travel photos blend culture and charm.

Deciding what to pack for a trip takes careful planning, but so does figuring out what travel clothes you’ll wear to your destination. Comfort is essential for any travel outfit, but so is ...

the last thing you want to do is figure out an airport outfit that’ll hold up to a long travel day. Fortunately, Amazon’s fashion department is filled with cute and comfortable airport outfits ...

This ruched Dokotoo jumpsuit is the one-and-done travel ‘fit that’s trending and on sale for just $34. Easy to throw on and cute enough for terminal selfies, it’s basically made for your ...

Let's dive into trends which are organised according to each style aesthetic to simplify twinning your watch with your outfit. Here are some styles to look out for based on different aesthetics.