Even legacy brands like Walmart are jumping into the Franken-cookie arena and launching cookie creations of their very own.

Now, Wall Street is getting in. In May, private equity firm TSG Consumer Partners agreed to take a minority stake in Crumbl ...

Investor interest in Crumbl is just the latest example in a string of deals looking to capitalize on America's sweet treat economy.

Crumbl has unveiled the flavors for the upcoming week. Six unique cookie flavors and one cake cup will be ready to be enjoyed ...