Logos are designed to be simple, memorable, and instantly recognisable. But behind their clean shapes and colour palettes, many of the world’s most famous logos contain hidden messages, symbols, and ...

As better-for-you trends proliferate, the baseline for consumer packaged goods (CPG) shows that clean label has moved beyond ...

Today, consumer insights is where it’s at, with insights-driven marketing replacing those outdated research models that merely scratched the surface of what consumers really wanted.

Amazon Music appoints Divya Chadha as Head of Marketing Prior to joining Amazon Music, Chadha was working with Spotify as head of brand and consumer marketing. afaqs! news bureau 04 Jun 2025 15:25 IST ...

Familiarize yourself with marketing essentials and learn how to drive business growth. Browse Investopedia’s expert-written library to learn more.

The Business Dictionary defines consumer perception as a "marketing concept that encompasses a customer's impression, awareness or consciousness about a company or its offerings. Typically ...

In that role, Schimel will oversee the communications and marketing for all Shondaland content including streaming, broadcast, audio, digital, consumer products and experiences.

NetGalley is launching Booktrovert, a standalone consumer marketing platform where readers can participate in digital giveaways, promotions and book-related activities. The website will launch in ...

Finding what’s hot – and acting fast Data is powerful, but it means little if you don’t use it. That’s where the second part of Estée Lauder’s generative AI ecosystem, Trend Studio, comes in. For ...

Understanding consumer behavior isn’t just about selling products—it’s about understanding how people think, feel and make decisions. Over time, marketers have discovered certain “laws” ...

Security The Web software marketing Selling fear: How cybersecurity marketing uses consumer anxiety for profit Cybercrime is evolving, but so can your approach to online security ...

UPDATE: Dec. 12, 2024: Design Bridge and Partners worked on Hostess’ new packaging while Sarah Anne Ward Photography assisted with the new product photography, a spokesperson shared with Marketing ...