Facing an uncertain economic climate and wobbly customer sentiment, marketers are collectively tightening their belts and ...

Teads is returning to Cannes Lions post-merger with Outbrain, and its telling clients how the newly-combined company, can ...

This innovative solution connects the vast array of business or individual data in a way that allows artificial intelligence ...

Target smarter, spend better. Why audience targeting and exclusion matter more than ever in today’s paid media landscape.

Quu’s visual ads on car dashboards raise brand engagement by up to 89%, proving the effectiveness of visual-audio integration ...

NIQ, a consumer intelligence company, is partnering with WeArisma, a creator marketing measurement and optimization platform provider, to help advertisers understand the impact of paid and organic ...

Metrics from creator campaigns tracked through WeArisma's global analytics platform are incorporated into NIQ's Marketing Mix Models, enabling marketers to make data-driven optimizations of their ...

Are you implementing influencer marketing as the strategic core of your consumer journey or still treating it as just another ...

National economies are a mix of consumer, business and government financial activity, with consumer spending the largest driver of the U.S. economy. Consumer spending accounted for approximately ...