If you're a Pepsi person, you'll want to know how the soda got its name. The 127-year-old brand has a history you may not ...

After a two-decade hiatus, one of the UK’s most popular beers is now back on supermarket shelves. Double Diamond, first ...

The US health secretary’s campaign slogan echoed that of his boss, Donald Trump. But what does Robert F Kennedy Jr mean by “Make America Healthy Again”—and can he succeed? Simon Williams reports ...

Although there is no specific regulation of marketing to children in South Africa, the Consumer Protection Act 58 of 2008 has important provisions that guide the marketing of goods and services. The ...

A recent study reveals that even brief exposure to junk food advertising significantly increases children's calorie consumption, regardless of whether ...

Each one carries a worldview.” We asked Cabaniss to break down five of the world’s most iconic brand slogans. What she revealed was surprising, even a little psychological. These aren’t just marketing ...

“It’s kind of funny, but it’s also kind of sad that ... asks Glen Pearson, co-director of the London Food Bank. Housing, health care, education, food security and jobs are among the common ...

Creating a catchy and memorable slogan or tagline in competitive marketing can make ... Appeals to the consumer's sense of taste and promotes the company's food offerings. 10 – Got Milk? – (California ...

In 1980, a Manhattan synagogue with a special outreach to unaffiliated Jews was looking for a catchy slogan to encourage young people to take on the rigors of Shabbat observance. Jesse Cogan ...

It is probably a non-issue that a slogan can advance the marketing and advertising efforts of your business. Yet, a slogan is one of those vague advertising concepts that can have different purposes.