The most famous ad campaigns of all time aren’t just milestones in marketing history—they’re reminders of the power of ...

Find your strong’. ‘Succumb to the bread crumb’. ‘We’ve got your back, face’. Ever notice that ad copy is becoming ...

Slogan t-shirts are having a moment, but how powerful really are they? - Everyone from Pedro Pascal to Harrison Dickinson is ...

Stephen Bedard explains to the class how it's important for the dealership to connect with customers. CHESHIRE, Mass. — ...

BP’s declining market value and strategic instability have fueled speculation of a takeover by Shell or ExxonMobil, with ...

A recent study reveals that even brief exposure to junk food advertising significantly increases children's calorie consumption, regardless of whether ...

Although digital advertising increasingly became a part of daily life, print still held on strong. Ads leaned into slick and striking photography, bright and simple graphics, familiar faces and clever ...

Story continues below this ad AI might be spitting out allegedly catchy words as slogans, but the secret to China’s Sudirman success is no secret at all. They just have immense depth and elite ...

I’m talking about those catchy little phrases stuck in people’s brains ... they pack more punch per phrase than any full-length ad could. If a slogan is what your brand is wearing right now, think of ...

Intel has unveiled a new chapter in its branding journey, reintroducing the iconic "Intel Inside" slogan ... With memorable advertising, a ubiquitous sticker on devices, and a catchy five-note ...