NEW YORK, May 06, 2025--(BUSINESS WIRE)--YPulse, the leading authority in youth culture, has launched its Tweens insights subscription to give North American-based brands a comprehensive ...

By 9, she was making clothes for herself and friends. That hobby became the launchpad for her tween clothing line, Theme. At 10, she was showing off her designs during New York Fashion Week.

The cohort puts a heavy emphasis on beauty products, regardless of gender. One-third of Gen Alpha tweens have more than three beauty products for daily use and 73% are interested in teaching a parent ...

Dustin Kirkland's daughters, who are 11 and 12, were able to get around parental settings. They each identified a vulnerability in the technology and submitted a report to Google. His younger ...

ORLANDO, Fla. — Cosmetics retailers have significantly stepped up their marketing of skin care products to tweens, teens, and even preadolescents — a trend that a pediatric dermatologist warns ...

If you need a little help figuring out the best beauty gifts for teens and tweens, I pride myself on staying in the know of what’s trending. As an aunt of two nieces and a dialed-in millennial ...

Tweens are right in that sweet spot of no longer being young kids but also not yet independent teenagers. When shopping for them, you never know what might be considered cool or “cringe.” ...

I had been reading—in the Times, the Washington Post, the Guardian, The Atlantic—about the tweens of Generation Alpha, and how they have gone wild for expensive beauty products. Apparently ...

Back in the day the “Just For Girls” stores were landmines for all things tween, filled with tie-dye sets, rainbow leggings, sequin-studded bags, plaid skirts, stationary, bedding, skateboards ...

Tween period care brand Pinkie on Friday launched at over 3,300 CVS Pharmacy locations, per details sent to Retail Dive. CVS will stock Pinkie’s small size pads, combo pack of pads and on-the ...