The analyst firm identifies data collection, customer profile unification, integrations and segmentation as among the key features of a CDP ...

This has led many companies to begin automating customer relationship management (CRM) functions. CRM automation can help you become more effective at focusing on individual customers’ and ...

ServiceNow and Salesforce tap rising demand for AI workflows, whose platform offers more upside for investors?

CRM has to fit. It has to help the business anticipate needs and market demands. And it must deliver value. Otherwise, it’s ...

CRM technology selection should be based on business needs and the software functions required to meet those needs -- not on slick vendor demos and marketing hype. Here's how to tell the difference.

Sales oversees the CRM functions for machinery control platform marketer Control Technology Corp. The company hosts its CRM programs through Sugar CRM, says Martin Umeh, western regional sales manager ...

For specialised functions and larger companies, Microsoft's CRM may, therefore, prove insufficient, noted Barnes.

But now Google is offering a new function that will help accomplish these tasks, even if you don't have a CRM system. The company has quietly expanded its Q&A capabilities in its Business Profile.

For specialized functions and larger companies, Microsoft's CRM may therefore prove insufficient, noted Barnes. He offered of a scenario where Microsoft's CRM may not be sufficient.

David Nelkin shares the secret of turning enquiries into lifelong patients – and why it might be the missing piece in your practice growth.