The client required a digital display solution capable of maintaining exceptional visibility under direct sunlight while ...

In plain terms, fans remember and respond to ads that join the rhythm of the game. By being always-on and unmissable in the ...

Digital out-of-home (DOOH) advertising is gaining momentum in India’s advertising landscape. While it remains a small portion of the total out-of-home (OOH) ad spend, it is making significant inroads ...

The Global Billboard and Outdoor Advertising Market, valued at USD 35.45 billion in 2023, is set to expand at a CAGR of 8.1% from 2024 to 2032, reaching an estimated USD 73.95 billion by 2032. As a ...

"As marketers, we operate in an era of unprecedented challenges," said Khan. "DOOH at mom-and-pop shops is a game-changer, reaching customers at the point of retail transactions." Drabir Alam (We ...

This video explores the innovative partnership between Samsung, CDW, uTouch and Stonegate, showcasing how cutting-edge display technology is enhancing the customer ...

LA PAZ, March 1 (Reuters) - A crash involving two buses in Bolivia left at least 37 people dead and dozens injured in the western Potosi region, police and local authorities said on Saturday.

This content is produced by a publishing partner of Open Mic. Open Mic is the self-publishing platform for the marketing industry, allowing members to publish news, opinion and insights on thedrum ...

New Zealand's new deal with Vietnam, citizen arrest laws to be eased and international tourist spending on the rise. A teenager who pulled apart a scuffle at the Dunedin bus hub described the ...

However, DOOH advertisements cannot be blocked or skipped. Additionally, such ads quickly draw attention and are often hard to ignore. For instance, people taking the elevator usually do not have ...

Jaguar Land Rover’s (JLR’s) Defender has launched a digital-out-home (DOOH) campaign to enhance brand awareness and drive engagement towards the Defender – in partnership with Hypermedia, media agency ...