Motorcycle company names and logos are a big deal. People get ‘Harley-Davidson’ tattoos; historic British brands like Triumph and BSA are biker jacket fashion icons; Ducati T-shirts sell by the bucket ...

The sportiest Indian motorcycle today is powered by the newest ... If everything goes according to plan and Buell starts deliveries of the Super Cruiser in 2025 with the claimed specs, it will ...

The Tauranga, New Zealand-based electric motorcycle maker UBCO has entered receivership, marking dim prospects for the mobility company that had only recently announced a major partnership with ...

Among his greatest creations, you’ll find the menacing custom streetfighter pictured in this article’s photo gallery – a Buell XB9R Firebolt ... along with the motorcycle’s bodywork ...

LiveWire, the electric motorcycle brand spun out of Harley-Davidson, has just announced its latest electric motorcycle model. The new LiveWire S2 Alpinista is built on the same platform as the ...

Walmart steel cage match (although we would totally watch). Instead, Walmart gave its logo a makeover fit for modern times—at least that was the idea. But people, well, they have feelings.

Walmart announced on Monday that it had unveiled a new logo, part of "a comprehensive brand refresh." The U.S.-based retailer boasted in a news release that the new look — its first change ...

Here are some before and after pictures of the company's wordmark and logo. Need a break? Play the USA TODAY Daily Crossword Puzzle. Here's a look at how the new wordmark and logo will appear on ...

Walmart is refreshing its logo for the first time in nearly two decades, highlighting its evolution while also serving as a nod to its past, the big-box retailer announced Monday. The word mark on ...

For the first time in almost 20 years, Walmart has a new logo. The international retailer describes it as a “a comprehensive brand refresh,” but the online world hasn’t been quite so kind to ...

Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past. The 61-year-old company unveiled Monday a refresh of its brand ...