Meghan Markle has unveiled the rebranding of her lifestyle company, "As Ever", which supersedes her former company, American ...

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Meghan Markle's new brand logo is loaded with symbolism. Inside the deeper meaning of what the Duchess of Sussex chose for the As Ever crest.

The logo for Markle’s lifestyle brand features a palm tree and hummingbirds, both of which are important to the Duke of Sussex.

While most novice retailers know that they should at least pay attention to their brand’s logos and colors, veterans know that brand consistency matters more than anything, and that it means more than ...