From values to visual identity, this article explains what a brand really is – and why it’s far more than a name or a ...

This acquisition follows IgniteTech's complete shift into an AI-first organization, pioneering AI technologies from the ground up in less than 10 months. These innovations will now enhance the entire ...

Many communities and border areas in Lagos State have been grovelling in darkness for decades even  after procuring ...

Not longer after Yum! Brands announced a move out of Louisville, it may be making another one within the city.

As opportunity abounds for omnichannel shopping, experts highlight the potential DTC brands have to grab more market share ...

In a marketplace saturated with messages, platforms and products, brand awareness isn’t just about being seen. It’s about ...

The brands that succeed aren't merely selling products; they're building audiences by operating like media companies.

Offline is a new offering that functions as a matchmaking partner between brands and their database of micro-communities.

Human content creates trust and emotional connection in ways AI-generated content still can't match. Here's why sounding ...

Consumers prioritize connection over cost. Despite a tightening economy, consumers reject the idea of choosing brands based ...

Brand collaborations from Spam and Danimals to Athletic Brewing Co. are tapping into wellness-driven values like mental health, family connection and better-for-you snacking to build emotional ...