The company, now doing business as Strategy, wants to highlight its “unique position as a Bitcoin treasury company.” ...

Strategy – with a Bitcoin symbol on its logo – further emphasizing the company's commitment to its $BTC treasury strategy ...

Bitcoin-maximalist and business intelligence firm MicroStrategy (MSTR) has rebranded as Strategy, unveiling a new identity ...

MicroStrategy is changing its name to reflect its transformation from strictly a software firm to the self-described "world's ...

The rebrand was "a natural evolution" as it seeks to integrate bitcoin — the world's biggest and best-known cryptocurrency — ...

MicroStrategy rebrands as Strategy with 15% BTC yield target for 2025. Tesla fell to its lowest level of 2025. China files ...

The largest corporate holder of bitcoin said it’s almost halfway to its $42 billion capital raising goal after it went on a ...

MicroStrategy disclosed in a regulatory filing on Monday that it had gone a week without purchasing any Bitcoin for the first ...

MicroStrategy, the business intelligence firm and Bitcoin treasury company co-founded by Michael Saylor has rebranded to ...

MicroStrategy Inc. (NASDAQ:MSTR) has officially rebranded as Strategy, reflecting its sharpened focus on Bitcoin (CRYPTO: BTC ...

Strategy, formerly MicroStrategy, bolstered its Bitcoin holdings to 478,740 BTC with a $742M purchase of 7,633 BTC at an ...