In todays makeup tutorial I am showing you a soft brown eyelook with a sparkly purple glitter eyeliner and a purple innercorner to give it a different twist. I hope this eyelook will get you into the ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

O ne of the coolest parts about being a beauty editor is testing new products before they launch. Usually, it means keeping a ...

Beardo’s success was rewarding, but Ashutosh Valani envisioned something bigger, leading to the $28B+ BPC market and the ...

Founded in 1976 by sisters Jean and Jane Ford (both were successful models and make-up artists at the time), Benefit ...

This year has already seen some incredible beauty launches, from The Inkey List's Ectoin Hydro-Barrier Serum, to Marc Jacobs' ...

By Prof. Raphael Nyarkotey OBU Hibiscus, locally known as “sobolo” in Ghana, holds immense potential to generate significant revenue for the country due to its versatility and growing demand both ...

Inglot has established a solid foundation in the Irish market and now has oversight of all processes, including customer ...

Watching the trend, WWD did the first of many articles over the decades on the state of the Black model. “Black is…The Model ...

Finding the perfect Valentine’s Day gift can be tricky, but makeup sets are a sure way to impress beauty lovers. This article ...

Learn about the best new hair, makeup, fragrance, and skin-care beauty products launching in February, according to our ...

WHETHER we’re aiming for better sleep or clearer skin, there’s a supplement for just about everything these days. But do we ...