Understanding customer behavior is crucial for companies with Software as a Service (SaaS). Developing customized and successful marketing strategies relies on behavioral segmentation techniques, ...

The high-level steps to implement a typical Behavioral Marketing campaign are Data Ingestion >> Data Organization/ Modeling >> Data Segmentation ... sciences industry example: “We developed ...

AI can elevate your marketing work today, from uncovering consumer behavior data to improving content creation efficiency and ...

Understanding customer behavior is key to ... We want to maximize our revenue and marketing return on investment (ROI). What we learn from migration patterns can help with all those tasks. The Role of ...

By staying ahead of these trends, businesses can position themselves for success in an increasingly competitive digital ...

The Vietnam Location Analytics Market has been witnessing significant growth and innovation in recent years, driven by the increasing adoption of location-based technologies across various industries.

“These groups fall more into the aspirational customer segment for luxury brands, meaning that they might not be frequent ...

The iGaming industry has grown exponentially in recent years and has made the challenges of providing personalized ...

Major companies operating in the automation testing market include Accenture, AFour Technologies, Applitools, Astegic, Broadcom, Capgemini, Cigniti Technologies, Cygnet Infotech, HCL Technologies, ...

Here’s an important question not enough marketers ask themselves. How many unopened promotional emails are currently sitting in your personal inbox, and more ...

Companies invest countless resources to decode consumer behavior, preferences ... these patterns allows businesses to tailor their marketing efforts. Research shows that companies using segmentation ...